Client: T21 Tigerprint
Background
T21
Tigerprint, a subsidiary of Hallmark Cards, is responsible for the design and
production of Marks and Spencer's' own brand greetings cards and associated
gift products, and has worked with Bartuf for several years.
T21,
along with M&S, was keen to introduce Augmented Reality technology to its
customers and briefed Bartuf for a trial project.
Brief
- To design a free-standing unit to showcase new Augmented Reality technology, applied to greetings cards and a soft toy.
- Trial project for ten units to be installed in Marks and Spencer stores around the UK.
- Combination of units required - some to house a laptop computer to enable customers to try out the technology; others to include a video display screen to demonstrate the AR system. All ten to incorporate a range of six greetings cards and a soft toy.
Solution
The
revolutionary Augmented Reality technology allows the recipient of the card to
view a 3D animated feature via a web cam. The AR display units for T21
therefore needed to be impactful as well as practical, in order to allow the new products to stand out and to enable customers to easily interact with the
technology.
The
design team at Bartuf Systems produced a 1.7m high, 60cm wide free-standing
unit on castors, allowing it to be effortlessly manoeuvred into the most suitable
and visible position in store.
The metal unit incorporated three acrylic card shelves to accommodate the range of six large AR cards plus a sloped higher level shelf to hold the laptop and allow customers to examine the products more closely. There is also a floor level shelf to display the soft toys.
Outcome
Units were installed by the Bartuf Solution Team in Larger Marks & Spencer stores throughout the UK and Ireland.
A Senior Manager from T21 commented:
"Augmented reality is changing the way we view the world - or at least the way its users see the world. The first launch of products within M&S will allow Tigerprint to create a solid platform of understanding, which will enable us as a business to provide fantastic AR experiences to the M&S business as a whole.
"Bartuf Systems has played a key part in the development of the launch and I'm sure this will continue for many years to come."
